One of the toughest things to stay on top of right now is our web strategy because everything changes so fast. What worked a year ago no longer works now. Creating websites in-house made sense but now it is so cheap that doing it with contractors seems to make more sense. Right now you can have a group design and launch a new website cheaper and faster than you coudl do it on your own and you can then maintain it in-house with the great tools that exist today.
Right now we have a mini-test going on to see two things;
- Is Joomla or Drupal better for us as an organization
- Does having a micro-site with a real purpose help traffic to our original site
So
abcte.org is our core site for
teacher certification and we just launched
charterteacher.com to help
charter school teachers and
charter school leaders with
professional development,
teaching job searches and
job postings as well as a
forum for charter teachers.
We are deploying the full social media push as well as everything we have learned on SEO on this site as well as revamping our core site. Very excited to track the data to see how this will impact our future online strategy.
No comments:
Post a Comment